Frontier by Lawrence Scott: Where Western Menswear Meets Slow Fashion in Los Angeles
At Frontier by Lawrence Scott, we believe Western style is more than just clothing — it’s a way of life. We aren’t simply a brand that sells garments. We’re designers, stylists, and creators, bringing a fresh perspective to men’s Western fashion while honoring tradition. Every piece is designed with intention, styled with vision, and made with care right here in Los Angeles.
From the rugged heritage of the frontier to the runways of the city, our approach blends Western menswear with a modern, fashion-forward edge. This is not fast fashion. This is sustainable Western fashion — rooted in craftsmanship, authenticity, and individuality.
Styling Is in Our DNA
At Frontier, styling comes first. We don’t just create pieces — we build looks. Our collections are designed to be layered, reimagined, and lived in. And when our stylists put them together, you see the heart of Frontier’s design philosophy: Western spirit styled for today.
The Dakota Shirt: Bold Personality
"This is how you do bold right — the Dakota Shirt in Purple & Green Paisley with black jeans. Clean, edgy, and Western with a modern twist."
The Dakota Shirt in New Orleans Purple & Green Paisley isn’t shy. It’s a statement piece, rich in pattern and color, and it gives any outfit energy. Paired with denim, it’s casual yet fashion-forward. Layer it under a vest or coat, and it anchors the look with fearless personality.
The Black Town Coat: The Western Blazer Reinvented
"The Black Town Coat is your secret weapon. Wear it over the Dakota Shirt and it sharpens up like a formal blazer — but it’s still casual, still cool, and 100% Western."
The Town Coat in Black is one of our most versatile pieces. Sharp and structured, it works like a blazer in formal settings but carries the casual ease of a Western coat. That’s the beauty of the Town Coat — it shifts between occasions effortlessly. It’s the piece every man needs in his closet, whether he’s heading to a gallery opening or a night out downtown.
The Notch Vest: Style Without the Weight
"Most guys don’t even think about wearing a vest — but that’s the point. The Burgundy Notch Vest over the Dakota Shirt adds instant style without the weight of a jacket. It’s sharp, it’s different, and it sets you apart." -- Lawrence Scott
The Notch Vest in Burgundy is a styling move most men overlook — but that’s exactly why it makes such an impact. It’s lighter than a jacket, yet it brings structure, depth, and polish to any look. Paired with the Dakota Shirt, the vest becomes a style piece that stands out without trying too hard.
These three items — the Dakota Shirt, Black Town Coat, and Burgundy Notch Vest — show exactly what makes Frontier different. We’re not just designing clothing. We’re styling Western menswear with modern confidence and fashion-forward edge.
Designed and Produced in Los Angeles
Unlike many brands that outsource production, Frontier is proudly made in Los Angeles. We work hand in hand with our manufacturing and production partners to ensure every detail is perfected. That means tighter quality control, stronger craftsmanship, and garments built to last.
Producing locally also makes us part of the slow fashion Los Angeles movement. We believe fashion should be sustainable, not disposable. By keeping production close to home, we reduce waste, lower our footprint, and support the community that inspires our brand.
Slow Fashion and Sustainable Western Style
The fast fashion industry creates clothes meant to be thrown away. That’s not who we are. Frontier is about slow fashion — investing in pieces you’ll keep for years, garments that carry stories and style season after season.
Our designs stand apart because they don’t chase trends. The Western Town Coat, for example, is more than a jacket. It’s a timeless piece that looks as good at a black-tie event as it does at a rodeo. Pair it with bold patterns like the Dakota Shirt in Purple & Green Paisley, and you have a look that’s Western, stylish, and unmistakably modern.
By designing timeless Western menswear, we give our customers clothing that never feels outdated — clothing that grows with them. That’s the essence of sustainable Western fashion.
Why Frontier Leads in Men’s Western Fashion
Frontier isn’t about costume or cliché. It’s about creating men’s Western fashion that’s refined, versatile, and wearable in any setting. Our collections are inspired by the frontier spirit but designed for men who want to stand out, whether at a gala, a gallery opening, or a night out.
We style looks that capture confidence:
The Dakota Shirt for bold pattern and color.
The Notch Vest for lightweight polish and unexpected style.
The Black Town Coat for a Western blazer feel that’s both formal and relaxed.
That’s the Frontier difference: Western heritage styled for the modern man.
The Frontier Spirit
Frontier by Lawrence Scott is not just a label. It’s a way of styling, a way of living, a way of carrying yourself. With roots in Los Angeles slow fashion, a dedication to sustainable Western menswear, and a commitment to styling that brings Western heritage into today’s world, Frontier is defining the next chapter of men’s Western fashion.
When you wear Frontier, you’re wearing more than clothes. You’re wearing confidence. You’re wearing craftsmanship. You’re wearing the Frontier spirit.
Shop and find out what makes our brand authentic Western Wear.